Amazon Prime Video Rebrand

The digital assistant “Alexa” is part of the Amazon ecosystem providing users quick and helpful information. This rebrand would allow “Alexa” to create a window of content into a user’s environment. When users are looking for content typically, they want to view some information about it and or watch a preview. Integrating panels of glass over content to present user’s information allows for seamless integration between active video and information about it.

Amazon Prime Video Rebrand

Final

Process

Styleframes

Storyboards

Promo

Special Event

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